Business Today

Have you heard this name: Southwest Airlines [this company is said to inspire many other no frills airlines]. Their cheap flights tickets strategy managed to prevail in the world of America. The secret of their success is: during the flight, it was not provided a complete food, there’s only nuts and snacks, on time flights, services, and operates only one type of aircraft, namely Boeing 737 [445 aircraft].

It is seen that the key to the success of Southwest Airlines are:

1. Learning and Growth
Its objective is the “Ground Crew Alignment”. This objective is achieved through employee training and implementation of the ESOP (employee stock ownership programs). For employee training, the target of Southwest Airlines are: the entire crew must be trained within a period of five years.

2. Internal Process.
The objective is “Ground Fast Turnaround,” which is done through programs Ground On Time and On-time departure. That said, in order to reach the target, “On Ground Time” for 30 minutes, Southwest Airlines sent its employees to learn to Formula 1 racing team in the Pit-Stop process.

The success of the strategic objectives Commitment Crew Ground encourage “Ground Fast turnaround” and supports the strategic objective “Fewer Planes,” “Flight Is On Time” and “the lowest Price”, which in turn leads to increased shareholder value and financial profitability of the company.

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